social Media campaigns for Elite Fitness Events
MUVE®
HYROX®
A campaign built for momentum
When CrossFit OL1 hosted a HYROX® simulation ahead of the Manchester Majors, MUVE® transformed the raw intensity of live competition into a cinematic content campaign — helping athletes judge their race readiness while building anticipation, engagement and community around the event.
Total brand performance —
From motion to merchandise
Beyond the event coverage, MUVE® developed a complete visual identity for CrossFit OL1’s HYROX® content — integrating bespoke data-driven motion overlays, 3D apparel animation and broadcast-style performance metrics to give every film a polished, televised finish.
Personalised content, real results
Rather than focusing solely on elite athletes, MUVE® created personalised content for members including Macey, Dan and Chloe under the campaign “Are You HYROX Ready?” The approach made the event feel personal, competitive and community-driven, generating more than 20,000 views and helping drive a surge in event registrations before race day.
A scalable event-ready system
Rather than producing a single launch film, MUVE® built a scalable content system spanning Instagram Reels, paid social adverts and short-form campaigns. The result was a versatile library of cinematic assets that continues to promote CrossFit OL1 and its HYROX® events long after race day.
Working with Scott feels like a true collaboration, not just hiring a videographer. He’s helped us feel confident on camera and made filming something we actually look forward to. Creative, strategic, and genuinely invested — couldn’t recommend him enough!
More than a filmmaker —
I’m in the trenches
I don’t just film CrossFit OL1—I train here too. That insider perspective means there’s no lengthy brief or staged production. I simply turn up, camera in hand, and capture authentic moments as they unfold, transforming the raw energy of the gym into cinematic stories that genuinely resonate with its community.
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HYROX® Simulation — Capturing the intensity of preparation before race day
Preparing for HYROX® requires more than fitness alone. This content series documented the atmosphere, effort and competitive mindset behind CrossFit OL1’s simulation event, transforming training sessions into engaging social content. Through cinematic videography, movement-led storytelling and rapid social edits, the campaign helped build anticipation while showcasing the culture surrounding one of the fastest-growing fitness events in the world.
Trademark notice: HYROX® is a registered trademark. It is referenced here solely to describe the event format and athlete preparation context.