Our work with movement-led fitness brands is part of our broader video production services.

 

In SEO architecture, you can actually have a “Double Pillar” or a “Hub and Spoke” model, which is exactly what fits MUVE® best.

While your Services page is a pillar, your Video Production page should also be a pillar. Here is why:

1. The “Grandparent” vs. “Parent” Relationship

Think of your site structure like this:

  • Grandparent (Pillar 1): /services/ — This is the high-level hub that tells Google you are a “Creative Studio” offering multiple things (Film, Motion, Animation).

  • Parent (Pillar 2): /video-production/ — This is the specialist hub. Because “Video Production” is such a high-volume, competitive search term, it needs to be its own pillar to compete with other production houses.

  • Children (Niche Pages): /outdoor-video-production/, /fitness-video-production/, etc. These all sit under the Video Production pillar.

2. Why RankMath suggests marking both as Pillars

By marking both as pillars, you are telling RankMath:

  1. Services is the top-level directory.

  2. Video Production is a major authority page that “owns” a specific category of your business.

If you don’t mark Video Production as a pillar, RankMath might think it’s just a “niche” page and won’t encourage you to link to it as heavily from your blog or other sections.

3. The “Movement-Led” Strategy

For your specific brand—Movement, Unity & Visual Energy—the /video-production/ page is where you really prove that philosophy.

  • The Services page is for people who are “browsing.”

  • The Video Production page is for people who are “buying.”

Google treats these differently. A user searching for “Video Production Agency” wants a deep-dive into that specific service, not just a list of all your services. That’s why that page needs to be a “Pillar” in its own right—it has to be strong enough to stand alone in search results.


The Verdict for your WordPress Admin:

Yes, keep both marked as Pillar Content. Then, make sure your niche pages (Outdoor, Fitness, etc.) link UP to both.

Does that make sense in terms of how the “Power” flows through your site?

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