Technical product feature film, cinematography & motion design
MUVE®
GARMIN®
A product launch that suddenly meant much more
When Beaverbrooks launched the GARMIN® Fenix 6, they needed more than a product film—they needed a story people could connect with. Just weeks later, the UK entered its first lockdown. With gyms closed and daily outdoor exercise becoming one of the few freedoms people still had, the Fēnix 6 evolved from a premium smartwatch into a trusted companion for movement and exploration. Through cinematography filmed in Saddleworth, precision motion graphics and technical VFX, we transformed its features into a cinematic story that felt perfectly timed.
Technology should support the adventure — not distract from it
The landscapes were never intended to overpower the product. Every location was chosen to reinforce what the GARMIN® Fēnix 6 was built for: real movement in real environments. Rather than relying on dramatic spectacle, we used restrained cinematography, natural light and considered composition to keep the focus on the experience of exploration.
Building invisible visual effects around real technology
Every motion graphic, interface animation and CGI enhancement was engineered around the physical watch itself. By combining accurate product tracking with subtle visual effects, we extended the GARMIN® interface into the real world without breaking the illusion—creating technical clarity while preserving the authenticity of the live-action footage.
Creating a visual identity from the terrain itself
The surrounding landscape became part of the motion language. Contour lines, elevation graphics and subtle environmental textures informed the animation system, creating a visual style that felt naturally connected to hiking, navigation and outdoor exploration rather than simply decorating the edit.
We launched our video production on our main social channels – Facebook, Instagram and Twitter. They look so good, and we’re really, really pleased with them, so thank you very much for producing such an inspiring piece of motion design content.
Garmin Fenix 6 — Capturing the technical soul of wearable technology
Creating effective product videos requires more than simply showcasing features. For this GARMIN® Fēnix 6 campaign for Beaverbrooks, the challenge was translating advanced wearable technology into a cinematic story that felt human, aspirational and authentic. Combining videography, motion design and product storytelling, the film was designed to connect technical innovation with real-world adventure.
Trademark notice: GARMIN® is a registered trademark. It is referenced here solely to describe the event format and athlete preparation context.