Music Video Production made MUVE® what it is today
What started as an early project quickly became something more. A direction. A discipline. A way of thinking about rhythm, pacing and visual storytelling that has been refined over decades of real work — meeting deadlines, solving problems and crafting films that need to communicate clearly and quickly.
Working with Oldham-based rapper D-Tox on his album 'Rehab', the “Make You Cry” video combined green screen filming with layered motion graphics and evolving visual styles. It became a space to experiment — pushing into After Effects, testing ideas, and discovering how design could move, react and carry energy.
The project gained attention beyond the university — including coverage from the Manchester Evening News — and opened the door into the music industry.
That experience still shapes how I approach every project — ensuring every frame carries rhythm, clarity and intent.
Music videos are where I developed my understanding of movement — not just how it looks, but how it feels, flows and holds attention. I turn sound into cinematic motion — shaping energy and intent into visuals that connect with an audience, not just fill a screen.
D-Tox 'Make You Cry' (2008)
